Robert Mondavi was a pioneer of the modern California wine industry and is recognized for putting California wines in the company of the great wines of the world. Along the way, he learned that different winegrowing regions of California vary tremendously in terms of their climate, soil, and topography. With these insights, he created Robert Mondavi Private Selection to celebrate the diversity of California’s winegrowing regions

Key selling points:

• Born through Robert Mondavi’s vision to explore the potential of California’s winegrowing regions in 1994
• High brand awareness, consumer impression, consumer confidence, and trust